Infusion, South Africa voir site
Marketing, Lifestyle research, social development
Mélani started her career as an academic at the University of Pretoria, specialising in marketing and the creation and management of profitable customer relationships. Mélani is also the founder partner of Infusion and specifically of the township lifestyle research project that has been running since 2005. This project gave her team the space to innovatively evaluate the South African (or rather developing world) research landscape, and design an alternative solution to traditional research. One of the main objectives is to address severe information shortages on middle class markets to continually create sustainable markets. Designing commercially viable community-based participatory research projects and networks is not only a very successful commercial endeavour, it is also the topic of her doctorate that will be complete in December 2007.
Mélani’s work in developed and underdeveloped markets has informed several articles in acclaimed national and international journals, and formed the basis for her book on service marketing. She has lectured on related topics nationally and internationally, and presented several papers at national and international conferences.
Melani teaches marketing courses at the Grenoble Graduate School for Business.